On behalf of Ajax Media, Sport Sounds coordinated the release of ‘Bem-Vindo Antony‘. With the talented Sarita Lorena and her team, we made a summer hit to welcome Ajax’s new Brazilian signing. Jurjen van den Hengel directed the video and Sven Koeneman delivered a killer social campaign (TikTok dance included). The track has now been streamed more than 6 million times on Spotify.
Music & football = a perfect match
Music and football both run on emotion — inside the stadium and far beyond it. Players have their favourite artists on rotation all day long, and they are often in direct contact with them. Sport Sounds gets that, and bridges the two worlds. For example, by coordinating the soundtrack of an Amazon documentary series, or by guiding the release of ‘Voor Ajax’ by Dutch artist Sophie Straat. Want to know more about how to put music to work for your club or event? Get in touch.